Culturally-ingrained biases regarding the natural and technological environment can create communication barriers. They believe that their culture is the only correct one, and they also believe that their cultural norms should apply to everyone. Ethnocentrism is deceptive precisely because members of any culture perceive their own behavior as logical, since that behavior works for them. European Imperialism Imperialism, the practice of taking over other lands, was heavily practiced by Europe starting in the sixteenth century. However, what happens when ethnocentrism takes over? Let's take a quick look at the types of employees working on the international stage.
Indeed, cultures have widely divergent views of technology and its role in the world. Ethnocentric individuals may even develop xenophobia, which is an intense fear or hatred of people from a different racial or ethnic background, or nationality. Although wanting the company of those who share your own beliefs and culture produces a wonderful feeling because you all understand each other, it also breeds negative effects. What complicates this is that we tend to say what we think. Under this assumption, a company uses a country-specific business and marketing strategy for successfully developing and building its presence in each country it expands to.
One good thing that comes out of this when it happens to us is that it makes us more sensitive to how it feels. They get taken advantage of every day. While a sense of national pride can be seen as a positive trait, often times it can get abused or used for all the wrong reasons — these will be discussed later on. A polycentric orientation is one marketing and sales approach companies take to doing business globally. However, ethnocentrism can make individuals feel as if the other community is bad, or wrong, and can make them take action in the form of terrorist attacks or hate crimes. And therein lies the subtlety. In these cultures, nepotism is seen as subjective and likely to protect less qualified workers through familial intervention.
However, the makers of the movie took great care to make sure that the Greek culture was never shown in a negative or pushy manner, and that the audiences took it in the way it was supposed to be taken. Organizations that portray ethnocentrism usually identify themselves with the nationality of the owner. The polycentric orientation operates under the premise that countries around the world have so many differences in cultural and economic mores that striving to translate practices from one country to another may be fruitless. On the other hand, you can lose local perspective and insights that local employees can provide that may help overcome unique hurdles in each foreign office. Hans works for the same company as Ken and Antoinette in France, but he's German.
This encourages us to strive to not be ethnocentric. The organization may see capital flight, as the best men in the foreign subsidiary will seek other employment opportunities. Many environmental factors can have a heavy influence on the development and character of cultures. One may choose not to do business with people from such a culture, but one cannot easily impose one's own values on them and expect to succeed in the business arena. The trick is not to do it at the expense of others. Thus, in England, distinct accents are associated with the aristocracy and the middle and lower classes. For a minority group in oppressive conditions, ethnocentrism enables the group to create and sustain an identity over extended periods of time.
This can keep foreign companies out of the market and allow your company to flourish. Even if they are easily detected in most cases, however, gross translation errors waste time and wear on the patience of the parties involved. Lack of understanding deriving from ethnocentrism or ignorance of culturally based assumptions erroneously believed to be universal can readily escalate to unproductive conflict among people of differing cultural orientation. Though we may choose to vehemently deny it, all of us are ethnocentric in some way or the other, with the marked exception of a few people. For instance, if we see someone dressed according to a style we don't follow, we immediately develop a biased judgment against them.
There certainly is an ethnocentric approach in international business. Adolf Hitler decided that he hated Jews, as well as some other groups of people, and had many innocent people slaughtered in concentration camps. The rationale behind this approach is that the locals of the host country know their culture better and can run the business more efficiently as compared to their foreign counterparts. These include an organizations headquarters that's decision-making authority is relatively high. However, there are many ways of doing things in other cultures that are just different. What we can do instead is be aware of our own biases and control them.
About the Author Tiffany C. Cultures that are seen as inferior will have their products shunned. Why, then, are men like Mitt Romney and Herman Cain so bent on extending business models to solve our complex social and economic problems? If you tickle us, do we not laugh? When other parties with full control over the language with whom the nonnative speaker communicates assume that knowledge of this distinction exists, conflict deriving from misunderstanding is likely. The company may also be able to transfer employees with a clear performance record that will provide some level of predictability. Sarah concludes that Ayanna and her customs are weird, unsafe, and not as civilized as Sarah's. However, it is true that we're all ethnocentric sometime or the other in our lives, without even realizing it.